PROJECT: Derek Lam SOHO Boutique
DESIGN: SANAA / Kazuyo Sejima & Ryue Nishizawa
LOCATION: Manhattan, New York, USA
DATE: 2009
PHOTO: Iwan Baan, Benoit Pailley (via Architectural Record 2009.09)
PROJECT DESCRIPTION:
In May 2009, Derek Lam opened its first stand-alone boutique designed by internationally esteemed architects SANAA. "I am thrilled to work with architects who share my design philosophy and whose work I so greatly admire," said Lam. "SANAA has created a retail environment that is minimalist, functional, intimate and warm. The store concept is an important step towards solidifying the identity of the brand."
The 2,800 square foot boutique, situated on the ground floor of a 19th century manufacturing building in SoHo, New York, carries Lam's ready-to-wear and accessories collections. The space is marked by modern sensibilities, calculated simplicity and highly perfected detailing. Stripped back to the essential bones, custom-fitted furniture of wood and aluminum, a one-pour concrete floor and the original brick walls painted white heighten the exhibition nature of the store. Transparent organic forms crafted of clear acrylic create rooms within the store, each one housing a different collection. Dramatic daylight from the large front facade windows facing east cast a shimmering aura as light bounces from one transparent bubble to the next.
The store is located at the T-juncture of Crosby and Howard Streets in lower SoHo, a rarefied and sophisticated shopping corner situated just blocks from the SANAA-designed New Museum. Several of New York's most unique and high-end luxury brands chose this quiet location and neighbors include jewelry designer Ted Muehling, autiques specialist De Vera, custom furniture store BDDW, and the Jil Sander boutique.
(Text from Derek Lam website)
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